top of page
11. Powerball
Art Direction + Concepting + Illustration + Graphic Design
With jackpots reaching all time highs, Powerball was having a difficult time getting players to play when the prize wasn’t astronomic. To make the game worthwhile irrespective of the potential winnings we had to make the simple task of choosing six numbers fun.
Agency
McCann
NY Powerball (Intern Project)
Client
Instead of choosing numbers, we gave players the option of choosing characters.
We created a world of games for these characters to live in and to make the experience more fun for players.
One of these games was a scavenger hunt where players could snap photos of the characters they spotted on OOH ads to build out their ticket.
We created a 1-draw ticket where players could find their numbers in the graphic first then fill them out on the scantron.
OOH
Social
bottom of page